Work Experience
- • Led front-end architecture for a multi-brand Astro.js + Vue marketing platform, improving page performance and reducing time-to-launch for new pages by 40%.
- • Built a Tailwind + Storybook component system used across 5 brands, improving code reuse, standardizing patterns and increasing design-to-dev consistency.
- • Implemented accessibility and performance standards (WCAG 2.1 AA, Lighthouse 95+), reducing regressions and improving SEO across high-traffic surfaces.
- • Partnered with design, brand, and content to ship interactive, story-driven experiences that improved trial sign-ups and increased engagement on core surfaces.
- • Migrated the marketing stack into a modern Astro.js monorepo, enabling rapid A/B test implementation with CRO partners and experimentation that increased trial sign-ups and conversions.
- • Defined front-end best practices across teams, improving code quality, documentation, and reusability.
- • Built custom marketing sites and landing pages using Vue.js, Gatsby, and other modern front-end frameworks, integrating with CMSs like Contentful and Webflow.
- • Improved site performance and Core Web Vitals through Lighthouse audits, code cleanup, and optimized asset delivery.
- • Implemented SEO best practices, including metadata, structured content, and accessibility improvements.
- • Delivered 3–4 new client websites per year in Drupal 8, building custom themes and responsive designs that improved usability and client satisfaction.
- • Led project implementation for multiple clients, coordinating with design, account, and strategy teams to ensure timely delivery and alignment with brand goals.
- • Managed a portfolio of 55+ Drupal and WordPress sites, providing proactive maintenance and training that reduced client support requests and increased CMS adoption by non-technical staff.
- • Developed landing pages, forms, emails, and micro-sites that supported marketing campaigns, increased lead capture, and ensured consistent cross-platform performance.
- • Automated content migration from multiple CMS sites to a new Drupal 7 instance using Python, improving data accuracy by 90% and reducing manual migration time by several days per project.
- • Assisted in creating automated test scripts with Selenium and Python, boosting testing efficiency and reducing release defects, contributing to higher product quality.
- • Trained content managers on Git workflows, enabling faster, error-free content updates and reducing developer intervention for routine changes.